Between Sessions with Berries
You’re the one everyone turns to for support. But who supports you?
From endless documentation and emotional exhaustion to keeping up with clinical demands, mental health professionals are facing burnout like never before. You’ve tried better systems, stricter boundaries, even thought about leaving, but it still feels overwhelming.
That’s why Berries, your AI assistant built for clinicians, created In Between Sessions, a podcast made to help you do more of what matters: caring for your clients and caring for yourself.
Each week, we feature candid interviews with therapists, psychologists, social workers, psychiatrists, psychiatric nurse practitioners, and mental health innovators who share what’s working in the real world, not just what looks good on paper. You’ll hear practical strategies for documentation, conversations about burnout and balance, and ways AI can support your workflow without replacing your clinical voice.
Hosted by Kym Tolson, clinical consultant and longtime therapist, this show is brought to you by Berries to help clinicians like you thrive in today’s mental health landscape.
Ready for less overwhelm and more clarity in your week? Hit follow and join us each Wednesday for Between Sessions, your weekly dose of support, strategy, and solidarity from the front lines of mental health care.
Curious about how Berries can help you? Try it for free with 20 sessions on us! See firsthand how our AI assistant can help you streamline your notes and reclaim more time for what you love. Get started at https://heyberries.com
Between Sessions with Berries
Building a Therapy Brand Online Without Losing Your Voice with Michael Fulwiler
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Most mental health professionals were never taught how to market themselves. They graduate with clinical skills and almost no guidance on how to show up online, attract the right clients, or build a brand that actually reflects who they are.
In this episode, Kym sits down with Michael Fulwiler, marketing strategist, copywriter, and founder of Fullwiler Media and the Therapy Marketer newsletter. With over a decade of experience in mental health marketing, including nearly nine years at the Gottman Institute, Michael breaks down what content marketing actually means for private practice and why most mental health professionals are skipping the most important step before they ever write a single post.
In This Episode, We Cover:
- Why content marketing is a value exchange and how it builds trust before a client ever books.
- The two-part niche formula most mental health professionals overlook.
- How to pull content ideas directly from patterns you already see in your practice.
- What content pillars are, and why sticking to two or three topics strengthens your brand.
- Where to draw the line between personal and professional when sharing online.
- What AI can and cannot do for your content marketing.
- Why SEO is not dead and what generative engine optimization means for your practice.
- How to build an email list and why it outlasts any social media platform.
Connect with Michael Fulwiler:
Website: https://michaelfulwiler.com/
Instagram: https://www.instagram.com/michaelfulwiler/
LinkedIn: https://www.linkedin.com/in/michaelfulwiler/
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Join the Berries Community - A dedicated space for mental health clinicians to connect, share insights, and grow together. Look for Berries AI Official Community on Facebook at www.heyberries.com/community
Brought to You By Berries:
Ready to stop dreading your notes? Berries is your AI assistant for mental health professionals. Save time, stay compliant, and get back to the work you love. Learn more at heyberries.com.